Designer

As a young girl she already was crazy about the shoes. Every friend and relative the family ever visited soon learned to look for Amanda near by their shoe closet. She was always trying out different shoes and companying them to other outfits. It always had to be the accessories she was after.
She was born in Katiloopisto and crew up in the capital of Finland, Helsinki. I love Helsinki. I still think its the greatest place on earth.

She studied economy after graduating from high school and worked five years in an advertising agency. In 1995 she moved to Sweden and in 1997 started to study space technology at the University of technology in Lulea. After two years she changed her major to Industrial economy so she could combine both technology and economy studies together. Her major in engineering became industrial design.
Around this time she started to notice that the market lacked feminine and fun briefcases for all the female students that were taking their exam from university. The number of female students in universities all over had grown over 30 % in just past 10 years and they all needed to carry their papers, lunch and phones in feminine and fun way to reflect their individual personality and style.