Philosophy

The idea is to develop timeless, fun and fashionable handbags by designing styles that will bring colour to an every day wardrobe, like accessories should do, based on each individuals sense of style. Add a pink coloured briefcase to a black complete outfit for instance and the impact is chic and elegant with a touch of wit.

Clean modern shapes with colour and fun detailing are the fundamental principles of the WiLMA design philosophy. If the inside is not as good and interesting as the outside, by giving the bags owner an element of surprise, it wont be added to the line today. Design considerations remain elegance, simplicity and touch of colour. This philosophy applies to all items that Amanda Helin designs. The bags consistently maintain good quality at reasonable price.